麦当劳’s urges people to find their inner child this Christmas

麦当劳’s希望其节日活动能帮助家庭在圣诞节期间重新建立联系。

麦当劳’s鼓励青少年在这个圣诞节与他们内在的孩子保持联系,因为它希望通过新的活动激发欢乐。

The animated ad, created by Leo Burnett, follows the story of a boy called 汤姆 who faces an internal struggle between the child he was 和 the teenager he wants to be.

汤姆’s妈妈拼命地通过挂装饰品和浏览圣诞节市场来使他进入节日气氛,但是当他对外面无动于衷时,他内心的孩子却愿意加入。’s帮助振奋精神,他逐渐开始聆听自己年轻的自我。

As the day goes on, 汤姆 lets his inner child take over 和 helps his mum decorate the tree 和 cuddles her on the sofa. He even suggests leaving some 麦当劳’s驯鹿为圣诞老人请客(胡萝卜)。

‘Inner Child’将于ITV期间的星期日(11月15日)播出’s I’m在麦当劳首映后的名人发布会’今天(11月12日)的社交渠道。

麦当劳’菜单和市场营销副总裁Michelle Graham-Clare希望广告系列能够“重新点燃圣诞节的魔力” this winter.

“这对夫妇在驯鹿上享受美食的那一刻,从穿越旅程中解脱出来的那一刻,代表了决心成长但被节日精神熏陶的孩子们的普遍真理。我相信这种感觉会被很多家庭所熟悉。”

作为竞选活动的一部分,麦当劳’s will also be launching the #ReindeerReady Hub, a website featuring kids activity sheets, Christmas jumper competitions 和 an audiobook giving more detail on 汤姆’s story.

It will also feature a social augmented reality game that can be accessed via a QR code on the packaging of the 麦当劳’s Christmas menu.

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