麦当劳’s celebrates the power of imagination in Christmas ad

麦当劳’s在先前的节日活动基础上再次获得全国‘Reindeer Ready’.

麦当劳’s在其圣诞节广告中庆祝想象力,看到一个小女孩将驯鹿带入生活’s imagination.

‘Archie the Reindeer’ tells the story of a young girl called Ellie who tries to play reindeers with her older sister. When her sister tells her she is too old to play, disappointed Ellie goes to the garden where she meets 驯鹿阿奇.

The two begin to play 和 when Ellie runs out of reindeer treats to feed Archie, the whole family set off to 麦当劳’s to buy more.

在直通车道上,艾莉’爸爸订购驯鹿零食,场景从动画切换到现实生活,我们发现阿奇实际上就是艾莉’的狗穿着短裙和驯鹿鹿角打扮。

Santa makes a detour at 麦当劳’s in fast food chain’s festive ad

麦当劳’的英国和爱尔兰市场总监Ben Fox说:“We’通过一个富有想象力的小女孩艾莉(Ellie)的眼神,庆祝圣诞节的魔幻,该广告描绘了全国各地父母认可的场景,整个家庭齐心准备驯鹿。”

该广告由利奥·伯内特·伦敦(Leo Burnett London)创作,紧随其后 先前#ReindeerReady广告系列. The reindeer treats will be on sale in 麦当劳’在节日期间,快餐连锁店正在计划一系列赠品,节日菜单项目和数字体验,以进一步吸引客户。

福克斯补充说:“We’我们为每年圣诞节为全国驯鹿作准备而发挥的作用感到自豪,今年也不例外。”

麦当劳’s has created a 驯鹿准备好了 digital hub where consumers can enter a competition to win one of 2,000 麦当劳’s Christmas jumpers, 受他们节日杯的启发。

该品牌还根据广告制作了《阿奇驯鹿》故事书,有电子书,有声书或实物形式,可以在中心上订购。还将提供增强现实工具“驯鹿准备就绪”,使父母可以与孩子分享神奇的时刻,父亲圣诞节’驯鹿在圣诞节进入他们的家。

The brand is also creating a Snapchat filter that transforms the user 和 their dog into a reindeer. Snapchat filters are also available for customers visiting 麦当劳’s restaurants.

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