Banks scotch 万事达

营销周

万事达’s attempts to secure top-up financing from UK banks for a 4m to 5m pre-Christmas advertising push are understood to have collapsed. The new campaign through Publicis is believed to have been approved 和 scripts agreed for a new ad burst in the autumn. 万事达’第一轮普通广告– worth 3.5m – began […]

宜家’十个月后,行销主管辞职

营销周

瑞典家居连锁宜家(IKEA)发起了首个全国性品牌电视宣传活动,失去了营销主管。宜家正在寻找新的英国行销负责人,以取代行销经理Herman Gewert,后者本月离开连锁店“family reasons”。十个月后,Gewert辞职。他将负责[…]

Can 万事达 make the most of Access?

营销周

尽管Access遭到了拒绝并且响起了声音“no comment” from the more involved parties, there is no longer any doubt that the four UK clearing banks are in talks in New York to sell the brand to 万事达 for more than 100m. Lloyds, Midland 和 NatWest all own a 30 per cent stake in Access. […]

万事达 puts Visa on the alert

营销周

Visa International is planning a stand alone advertising campaign for 它 s UK credit card business if global rival 万事达 buys the Access brand from the banks. Sources say 它 plans separate ads for Barclaycard –多年来,这两个品牌已合并为Barclaycard Visa。“Visa担心它[…]

大众促销的四个基调

营销周

大众汽车已经获得了数百万英镑的促销资金,以开发这家汽车公司’今年夏天的赞助’滚石乐队之旅。四个机构–IMP,Interfocus,CBH&合作伙伴和现任Barraclough Hall Woolston Gray–上周参加了英国业务。该帐户强调了对直销和销售的日益重视[…]

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