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阿哥斯 attempts to shift downmarket ‘stigma’

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阿哥斯 is attempting to shift the downmarket ‘stigma’ attached to 它 s brand with a TV advertising campaign featuring film star Richard E Grant. The 40-second ad, which breaks on July 26, is the first work to come out of Euro RSCG Wnek Gosper since 阿哥斯 appointed the agency earlier this year. The ad features Zak, […]

阿哥斯 online arm steps up e-mail usage

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阿哥斯’s multi-channel clothing 和 home furnishings catalogue, 阿哥斯 Additions, is increasing 它 s use of e-mail as a way of drawing customers to 它 s 网站, argosadditions.com. The move follows the initial results of 阿哥斯’s trial of 联系Mail, an e-mail application from database management solutions provider Experian. Working with Experian, 阿哥斯 Additions has issued more than 1 […]

阿哥斯 plans shopping channel

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阿哥斯 is planning to launch 它 s own-brand digital satellite television shopping channel, which will also be broadcast in store to 它 s retail customers. It is thought that the channel will, like Thomas Cook’的旅行频道,可以免费播放。此举将标志着高街零售商第一次开设品牌的家庭购物渠道[…]

斯柯达英国市场总监将担任大众亚太区主管

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斯柯达英国市场部负责人克里斯·霍肯(Chris Hawken)被任命为大众汽车公司在亚太地区的市场总监。霍金将于7月底离开大众汽车旗下的斯柯达,其总部将设在新加坡。他将向大众汽车董事Norbert Preine汇报。霍肯将监督大众汽车’在包括澳大利亚在内的亚太地区的营销[…]

在反瑞安航空广告上获得部分辩护

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低成本航空公司Go和Ryanair之间的战斗在本周加剧,当时广告标准局裁定Go在轻视Ryanair方面是合理的’广告系列中的服务。 Go的全国性新闻宣传活动批评Ryanair’使用次要机场,往返主要机场可能要比主要机场贵[…]

在反瑞安航空广告上获得部分辩护

营销周

低成本航空公司Go和Ryanair之间的战斗在本周加剧,当时广告标准局裁定Go在轻视Ryanair方面是合理的’广告系列中的服务。 Go的全国性新闻宣传活动批评Ryanair’使用次要机场,往返主要机场可能要比主要机场贵[…]

里加斯£12m 全国 win

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全国建筑协会已任命Leagas Delaney制作电视广告。该机构击败了Banks Hoggins O’Shea / FCB,Leo Burnett和自由创意的二人组Tony Riggs和Nick Welsh,目前都在工作。 AAR处理了审查。 Leagas Delaney将于明年春季开展品牌建设项目。全国范围内传统上&£12m […]

Gray Worldwide从D获得了Mars Bar美国和欧洲帐户’Arcy

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经过三路宣传,Mars Confectionery已将Mars品牌的欧洲和美国广告帐户交给了Gray Worldwide。此举结束了与现任D的长期关系’阿尔奇(Arcy),也涉足该业务。火星名册代理商BBDO Worldwide也为这项工作做好了准备。格雷已经处理过Twix,Galaxy和银河[…]

火星在英国食品和宠物护理改革中丧生

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火星将合并其在英国的食品和宠物护理业务,此举引发了火星糖果公司董事总经理比尔·罗纳德(Bill Ronald)的离任。继去年在欧洲采取类似行动之后,该公司将将Mars Confectionery和Pedigree Masterfoods合并为Masterfoods(Mars [Division of Mars […]

阿哥斯 unveils revamped reward points

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阿哥斯 is relaunching 它 s Premier Points rewards programme in order to compete with rival loyalty schemes offered by the likes of 乐购 和 Boots. As well as redeeming their points against purchases at 阿哥斯, customers will be able to use them to pay for holiday flights, hotel accommodation 和 entry into theme parks, museums or […]

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