塞缪尔·乔伊

《经济学人》新宝2编辑Kenneth Cukier发表了2015年新宝2叙事会议的主题演讲。

http://bcove.me/6bbg2dut This presentation covers: Explore how Cancer Research UK is using gamification to analyse research data, to help beat cancer sooner Create an engaged audience through gamification How gamification can help you get to know your audience better What are the opportunities 和 challenges for marketers exploring gamification? Bio Bio Amy Garcia, Marketing Lead, Citizen […]

http://bcove.me/a6g0uyue This presentation covers: Is personalisation what customers really want? Toeing the line between creating tailored marketing 和 ‘cyber stalking’ Creating a tailored social media experience How to use data effectively to create a customised experience which drives engagement 和 retention Bio Tania Seif, Head of Social Marketing, Gala Coral Group Tania is the Head […]

http://bcove.me/cabx0dqx This presentation covers: Find out why intent data is your most valuable data Discover how to reach 和 engage new customers Get the inside story on how Gymshark used data to reach 它 s target audience 和 increase ROI Adam Berke is the CMO & President of Adroll

http://bcove.me/bmhg52zg This presentation covers: Predicting 和 understanding customer loyalty Making complex models accessible 和 actionable Driving brand loyalty in a competitive environment How LRUK segmented data to reach the right customers Bios Bianca Dowling, Strategic Accounts Director, Occam DM Problem solving flair 和 a passion for overcoming the challenges of using data insight in a […]