塞缪尔·乔伊

艾米·加西亚(Amy Garcia)新宝2会议

2015年新宝2故事会议:利用游戏化的力量(英国癌症研究中心)

塞缪尔·乔伊

http://bcove.me/6bbg2dut This presentation covers: Explore how Cancer Research UK is using gamification to analyse research data, to help beat cancer sooner Create an engaged audience through gamification How gamification can help you get to know your audience better What are the opportunities 和 challenges for marketers exploring gamification? Bio Bio Amy Garcia, Marketing Lead, Citizen […]

Tania Seif新宝2会议

2015年新宝2叙事会议:个性化还是定制? (晚宴珊瑚集团)

塞缪尔·乔伊

http://bcove.me/a6g0uyue This presentation covers: Is personalisation what customers really want? Toeing the line between creating tailored marketing 和 ‘cyber stalking’ Creating a tailored social media experience How to use data effectively to create a customised experience which drives engagement 和 retention Bio Tania Seif, Head of Social Marketing, Gala Coral Group Tania is the Head […]

安德鲁·萨顿·比安卡·道林新宝2会议

2015年新宝2叙事会议:预测建模–强大而简单(Occam DM和Jaguar Land Rover)

塞缪尔·乔伊

http://bcove.me/bmhg52zg This presentation covers: Predicting 和 understanding customer loyalty Making complex models accessible 和 actionable Driving brand loyalty in a competitive environment How LRUK segmented data to reach the right customers Bios Bianca Dowling, Strategic Accounts Director, Occam DM Problem solving flair 和 a passion for overcoming the challenges of using data insight in a […]

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