As part of our 40th birthday celebration, we asked previous editors to sum up marketing and 新宝2 Week during their time at the helm. Ruth Mortimer was editor in the early 2010s as the impact of digital led to real challenges over scale versus consolidation of power, audience versus context and personal versus personalisation.
Dove’s ‘Real Beauty’campaign has improved advertising’s attitude to realistic images of women, but its‘personalised’bottles in the shape of your body are gimmicky and counter-productive.
“If you want to make something really great, you can’t think about making it great for everyone. You have to make it great for someone. A lot of people but not everyone.”
The chief marketer job title is endlessly being rebranded. But every so often, a pitch for a new acronym makes sense when you look beyond the initial idea.
The British publisher is pushing into the US broadcast TV industry with a new show that will also integrate with its digital format.
The Festival of 新宝2, the award-winning event backed by 新宝2 Week and Econsultancy, has launched an innovative new set of awards–the Masters of 新宝2. The Masters are about celebrating true mastery in marketing and are based around showcasing the brilliance of the work itself. The awards work is integral to the Festival of […]
BESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswy Spirits company brings its global brand with localised versions to the UK, marketing the brand with the launch of a micro-distillery and events space run by local entrepreneurs to support distribution of the premium vodka.
新宝2 Weekhas partnered with The 新宝2 Society to offer its members complimentary access to its content for the first time. The partnership, which commences immediately, sees The 新宝2 Society members invited to receive a print copy of the magazine each week, along with an invitation to subscribe to the free website dedicated to senior […]
新宝2 Weekhas partnered with international music event Midem to judge the prestigious Midem 新宝2 Competition. The awards scheme celebrates creative excellence in global music marketing, with the final gold, silver and bronze winners being revealed this June at the Midem event in Cannes on 7 June 2015. 新宝2 Week will select the 10 most […]
The Beatles famously said “you say goodbye and I say hello”. There surely couldn’t be any better way of summing up what I’m trying to say. After nearly three years editing 新宝2 Week, I’m taking on a new challenge as content director for our parent company Centaur’s marketing brands.
If you’re walking the streets of Las Vegas this week, you’re as likely to bump into the CMO at McDonald’s as her equivalent at technology brands Sony or Samsung.
新宝2 Weekneeds your help as we conduct the largest survey of salaries in the marketing industry.
This column’s theme is ‘the year in data’: I’ve chosen three pieces of data that sum up where marketing, as an industry, is at the end of 2014. They cover the core themes that have made headlines this year: programmatic, ad spending and social media.
It’s that season again. Not just the festive season, but the trends season.
Google is the most valuable brand in the world, according to the latest BrandZ index. So you would expect its most senior marketer to be one of the most prominent faces in the global marketing industry.