广告行业齐心协力解决性骚扰

广告土地正在寻求获得“house in order” with 的launch of 的‘timeTo’ initiative, which aims to combat sexual harassment in 的sector.

The advertising sector is hoping to have 它 s own #TimesUp 和 #MeToo moment, with industry bodies coming together to issue a rallying cry 和 help eradicate sexual harassment from 的industry entirely.

A扎根于所有性别,性别,代理机构,营销人员和媒体所有者, 的‘timeTo’ initiative is looking to instigate long-term, cultural change at a time when issues around gender discrimination 和 sexual harassment are dominating headlines 和 conversations across 的globe.

广告协会,NABS和WACL是全包倡议的推动力,该倡议是在去年WACL集会活动之后诞生的,该活动揭示了男女在工作场所遭受的某些骚扰。

瓦克’s president 和 CEO of AAR, Kerry Glazer, says that was 的moment they began to talk seriously about what could be done to put adland’s “house in order” 和 “积极开始改变”.

“Without naming 和 shaming, because we think 的way to really succeed in this is to draw a line in 的sand now 和 from this day forward say that 它 ’是时候做出改变了,”格雷泽告诉《营销周刊》。

“It’s about equality for everyone in our industry because if we improve 的circumstances for everyone, 它 ’将会是一个更好的工作场所。”

为使情况更清楚,timeTo正在由广告智囊团Credos的Karen Fraser领导的行业范围内的匿名调查,该基准将成为建立整个行业当前性骚扰水平的基准,并提供数据以供日后追踪更改。

在此基础上,未来六个月内将向所有参与公司推出最佳实践行为准则–包括已经承诺支持的ISBA和IPA成员。

预计将每年进行后续调查,并提供在线培训计划–以及可能的事件– also on 的agenda.

怀疑论

尽管诸如#MeToo和#TimesUp之类的全球运动在鼓励人们大声疾呼方面是开创性的– 和 call out – sexism 和 sexual harassment, 的road ahead is still a long 和 challenging one.

One such challenge, Glazer says, is that there is scepticism about 的role HR plays in sexual harassment cases, with many concerned that they would not be taken seriously.

“例如,如果骚扰是由高级人员实施的,而另一个人是初级人员,则怀疑他们是否将投诉提交给人力资源部,是否会对肇事者进行任何处理,” Glazer explains.

“因为有投诉人发生,要么必须签署保密协议和某种形式的付款,然后离开。”

这就是NABS之类的地方– 广告和媒体行业的员工支持组织–扮演一个重要角色。 Glazer表示,尽管她会鼓励人们与HR交流,但该行业必须提高对NABS和类似组织的认识,以帮助受害者挺身而出。

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